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How to make people and money in tourism market?

2019/10/22 10:44:56
On the national day of this year, the number of domestic tourists and tourism revenue increased by 7.81% and 8.47% respectively compared with 2018, and the year-on-year growth was 9.43% and 9.04% respectively. In 2016 and 2017, the number of tourists increased by 12.7% and 11.9% year on year, and the total tourism revenue increased by 14.5% and 13.9% year on year. In the past 20 years, the annual compound growth rate of tourist arrivals on National Day has reached 18%, and the tourism revenue has been 21%, which has surpassed the GDP. However, since 2016, the growth rate of tourists and income has begun to decline. Since last year, the growth rate has fallen to a single digit, which indicates that the high growth effect of tourism brought about by the golden week may have ended and the market has gradually stabilized. The good news is that after the per capita consumption fell by 0.32% in 2018, it picked up again in 2019. It is calculated that each person spent 5 yuan and 60 cents more than in 2018. Although still less than 900 yuan, it nearly doubled compared with 1999.
If you look at the city as a unit, Sanya's per capita consumption of 7764 yuan is far ahead. However, its reception number is only about 10000 more than 713000 in the golden week of 2018, an increase of 1.5%, which is a low level in recent years. The per capita consumption in Shanghai is 1109 yuan, slightly lower than that in Beijing, similar to that in Shenzhen and Wuxi, lower than that in Chengdu, Guilin, Xiamen and Qingdao, with an increase of more than 10% compared with last year.
From the trend of microblog index of seven days in each city, in addition to Beijing's National Day parade, Shanghai, Chongqing, Xi'an and Chengdu all maintain a higher degree of discussion than other cities. The data of Ctrip's popular scenic spots also reflect that the most popular ones are those traditional scenic spots.
Although the traditional tourism cities occupy the main destination market, the third and fourth tier cities have the fastest growth of tourists. Among the cities with the fastest growth in air travel, Zunyi, Yangzhou and Huizhou, the top three cities, saw a year-on-year growth of more than 60% in the number of passengers. It is worth mentioning that among the top 10 fastest growing cities, Inner Mongolia includes two (Chifeng and Hailar). It can be predicted that tourists from the third and fourth tier cities and below will be an important source of tourists for the future tourism market. This coincides with the sinking trend of the whole consumer market this year. The preferences of the so-called "people outside the five ring road" are worth studying by tourism service providers and destination cities.

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